Beef Up Your Brunch The Easy Way

Meg Meg Hughes

Successfully throwing off a dubious pub snack reputation, beef jerky seems to be enjoying a new lease of life as a meal ingredient, thanks in part to a now commonplace health-driven mantra for more protein and less carbohydrate in our diets.

Well okay then…better than bacon? Absolutely - though that does depend entirely on your appetite for adventure. Beef Jerky is lean, protein packed, absurdly delicious and (in most cases) free from nitrites, that niggly watch-list preservative that earns bacon its extra-naughty reputation. Shelf life and easy portability make jerky a delightfully handy protein source when you haven’t hit the shops in a while. Soups, stews, sauces, shredded in salads - the possibilities end only where imagination subsides…

The Beefed Up Brunch

Giveaway time! Win $250 of Jeeerk’s Beef Jerky.

To help you discover an amazing world of culinary possibility with beef jerky, Jeeerk’s are giving away a $250 prize hamper of their 100% Australian beef jerky products. To be in the running to win, visit our Facebook or Twitter pages and comment on the Beefed Up Brunch post, telling us a favourite dish that you’d like to beef-up with beef jerky. See below for full terms and conditions on entry.

Competition Terms & Conditions:

Competition is open to Australian residents only. Entrants must be 16 or over. Competition closes 17:00 AEST on 26 August 2016. Most creative suggestion for a culinary use of Jeeerk’s Beef Jerky will be judged and notified via platform of entry within 5 working days of 26 August 2016. Judge’s decision is final. First prize is an e-voucher code to the value of $250AUD (including delivery) for products available to purchase at Jeeerk’s Online Store. No cash prize alternative is available. Jeeerk’s Beef Jerky Pty Ltd may contact winner and 5 runner-up entrants via Facebook/Twitter to seek permission to publish recipe suggestions on

This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook or Twitter. By entering and participating, you agree to indemnify Facebook, Twitter, Australian Kitchen and Jeeerk’s Pty Ltd against any claims, liability, damages, losses, costs or expenses that may arise from your participation in this competition and/or prize-related activities.

Need more brunch ideas?

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